General Manager Sales is responsible for the strategic planning and supervising day to day activities of sales department. He is also responsible for developing & maintaining relation with new customers & existing customers & to maintain a database of the reference group by ensuring effective service as per company policy. In addition, he will ensure new employee orientation about the company’s products and identify new customers.

Responsibilities:

• Work with customer, concerned departments to ensure the achievement of daily/weekly sales target by volume/value. Primary responsibilities include new business development in the assigned territories.
• Develop existing and new distribution channel through Dealer Management, creating new channel, business idea and overall sales and marketing activities.
• Lead the Sales and Marketing team, People development, manpower management and arrangement of necessary training, arrange monthly, quarterly and yearly different sales meetings.
• Develop go-to-market strategy that includes direct selling, indirect selling through external rep channel, sales through Major Accounts and sales through Key Account Operations Management.
• Utilize Market Research to understand customer needs and pinpoint’s industry trends.
• Develop and provide Vision/Strategic Planning to support the optimum business model to succeed.
• Manage Product Planning in support of business plan and established value proposition. Create product road map detailing current capabilities and evolution of future offerings as driven by market offering requirements.
• Coordinate with Product Management responsibilities on pricing and margin management. Ensure consistent order tools configuration. Product pricing, Market trend assessment, market demand analysis.
• Leverage Marketing Communications through messaging and brand development. Coordinate all sales collateral and sales training material.
• Meet or exceed established annual sales quotas while supporting management’s profitability objectives.
• Research industry landscape to identify and analyze the competition to ensure new and existing service offerings are competitively structured and priced. Develop competitive assessments, market segmentation, and targeting & SWOT analysis.
• Align Channel Development to include go-to-market strategy, sales training and support and sales incentives.
• Dealer management, year closing, dealer’s conference, incentives, and other promotional activities.