Additional Requirements

• Person with disability are encouraged to apply

• Required- 12-15 years work experience with the last 3-5 years in a relevant senior leadership position;
• Experience on both Agency and Corporate is preferred (FMCG, telco, brand marketing)

Required Capabilities- 

• In-depth knowledge of and direct experience in brand management including strategy development, digital marketing, traditional media management, activation, and consumer engagement in BTL/Digital
• Understanding of the Creative Ideation and Agency process in order to facilitate out-of-the-box thinking and innovative strategies
• Familiar with data analysis, leveraging research and insights, and customer understanding in order to utilize an analytical approach to understanding the findings and customer journey for effective brand building and positive interaction at all touchpoints
• Well versed in media mix management and understanding in both traditional and digital marketing tools including (but not limited to) ATL planning, digital marketing and analytics, social media, ROI measurement, ad performance, emerging trends and technologies, and online/offline campaign management
• Good acumen and knowledge of how a business functions and revenue is generated and key stakeholders in growing a business
• Strong understanding of how all marketing channels function (retailer, B2B, trade, WOM, etc.) with emphasis on the digital ecosystem and the role it plays
• Excellent project management skills and knowledge of running and managing projects with both internal and external stakeholders
• Skilled in budget management and resource allocation to ensure effective use of all monies and teams while focusing on ROI and cost optimization
• Having the mindset to continuously experiment and innovate in order to push the status quo and test hypothesis for effective solutions and learnings – leading the change and trying new things
• Demonstrable experience in multi-function stakeholder alignment and management including Senior Management with the ability to clearly articulate the Brand vision and initiatives
• Experience on how to build, manage, engage, and motivate a team to excel and deliver optimum results