SEO-Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic
What is SEO (Search Engine Optimization) ?
Quite simply, SEO-Search Engine Optimization is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).
The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).
For the purpose of this article, when we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections…
What Kind Of SEO (Search Engine Optimization) ?
There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO (Search engine optimization).
On-page SEO relates to the content on your website. It includes strategies to optimize an individual page on a website. These factors (all of which are outlined in this on-page SEO checklist) help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.
Technical SEO involves optimizing the backend of your site to help it run properly and improve your site’s ranking. These are elements that are on the backend of your site. You can have a beautiful looking site, but it won’t matter if the technical aspects of your site aren’t optimized. One of the biggest technical SEO (Search engine optimization) aspects is page speed. When users visit your page, they don’t want to wait forever for it to load. If you want to see the best results with your page, you must ensure it loads quickly.
Off-page SEO involves optimizations to your site that don’t happen on your site. These are external factors that influence your site’s performance. One of the biggest off-page SEO (Search engine optimization) factors is social media sharing. When you share your site link on your social media pages, you can’t control how your audience interacts with your links on your social pages. This is an external ranking factor that can help your site perform better.
Why do you need SEO ?
Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is increasingly paying attention to user experience. When it comes to how much traffic is driven by search engines to your website, the percentage is substantial, and perhaps the clearest indicator of the importance of SEO.
In 2014, Conductor suggested 64% of all web traffic comes from organic search, compared to 2% from social, 6% from paid search, 12% direct and 15% from other referral sources. This tallies with our own data, with approximately 70-75% of SEW traffic coming from organic.
Of all organic traffic, in 2015 it was found that Google accounts for more than 90% of global organic search traffic. So obviously you need a strong presence on Google SERPs, but how strong? Well, according to this study from Advanced Web Ranking (which I’ve trotted out before when discussing how to dominate Google) shows that on the first SERP, the top five results account for 67.60% of all clicks and the results from six to 10 account for only 3.73%. more information